BLUNIVERS India Private Limited
Transforming traditional trade ecosystems into modern digital infrastructures
Company introduction
BLUNIVERS India Private Limited is a technology company focused on transforming traditional trade ecosystems into modern digital infrastructures. The company is developing FishTray, a structured B2B digital seafood marketplace designed to organize and modernize fish trading.
Through this platform, fishermen, traders, bulk buyers, retail distributors, and exporters are connected within a single digital trading environment. The goal is to create transparent pricing, faster trading processes, and a reliable seafood supply chain.
Industry problem
Traditional seafood trading faces structural challenges that FishTray is built to address:
- Lack of price transparency in many traditional fish markets.
- Too many intermediaries between fishermen and buyers, reducing fishermen income and increasing buyer cost.
- Fragmented supply information across different regions.
- Buyers struggle to find reliable and consistent seafood supply.
- Many transactions still occur through informal systems without proper digital records.
Market opportunity
The global seafood industry is one of the largest food sectors in the world. The estimated global seafood market exceeds $400 billion. Asia serves as a major supply region while Europe and the Middle East represent strong demand markets.
Despite the massive scale of this industry, a unified digital seafood trading infrastructure still does not exist globally. FishTray aims to bridge this gap by building a structured digital marketplace connecting supply and demand across regions.
FishTray platform
A direct digital marketplace connecting supply and buyers with structured workflows and transparent price discovery.
Digital fish listings
Fishermen and suppliers list their catch with quantity and pricing on the platform.
Real-time supply visibility
Buyers see live seafood supply and availability across regions.
Structured order placement
Organized order management and transparent price discovery for every transaction.
Smart trading modes
FishTray supports multiple ways to trade — live auctions, fixed prices, or automated buying — so every participant can trade the way that fits them.
Live auction
Fish can be sold through real-time digital auctions. Buyers place live bids and the highest bidder wins. Competitive pricing and faster transactions.
Fixed price trading
Sellers set a fixed price; buyers can instantly purchase at the listed price without participating in an auction.
Auto buy mode
Buyers activate automated purchase settings. When fish becomes available within a predefined price range and quantity, the platform automatically places the order.
Marketplace participants
FishTray connects fishermen, traders, bulk buyers, retail distributors, and exporters in a single digital trading environment.
Fishermen
List daily catch on the platform, declare quantity and pricing, and gain direct access to verified buyers. Improves price discovery and reduces dependence on intermediaries.
Traders
Access seafood supply from multiple fishermen and coastal regions, compare prices, and conduct structured purchases through the platform.
Bulk buyers
Hotels, seafood distributors, and institutional buyers can place large purchase orders and access reliable seafood supply through the marketplace.
Exporters
Source export-quality fish through FishTray and view supply across multiple regions, enabling efficient procurement for international markets.
Instant payment settlement
FishTray provides an instant settlement system. Once a sale is completed and the dispatch of goods is confirmed, payment is transferred immediately to the seller's account. This improves fishermen cash flow and increases trust within the marketplace.
Business model
Marketplace commission
The platform earns revenue through commission on successful transactions conducted between sellers and buyers within the marketplace.
Direct trading
In certain market situations, FishTray may also operate as a trader — purchasing seafood directly and reselling within the market to balance supply and demand while generating additional revenue.
Technology platform
FishTray is built on a modern, secure technology stack:
- Mobile marketplace application
- Digital listing engine for seafood supply
- Real-time auction system
- Automated order management
- Secure digital payment infrastructure
In future development phases, FishTray plans to integrate cold chain logistics, transportation networks, and seafood storage infrastructure to improve supply chain efficiency and support large-scale seafood distribution.
Expansion strategy
Phased rollout to build a global seafood trading infrastructure:
Phase 1
Launch in Tamil Nadu coastal markets.
Phase 2
Expansion across major Indian coastal states.
Phase 3
Development of an international seafood trading network.
Global vision
The long-term vision of FishTray is to create a global seafood trading infrastructure that connects fishermen, traders, exporters, and international buyers through a transparent and scalable digital marketplace.
About our company
BLUNIVERS India Private Limited is a digital marketplace infrastructure company focused on building scalable platforms that transform traditional trade systems into structured digital ecosystems.
Through FishTray, we are creating a global B2B digital seafood marketplace that connects supply and demand with transparent pricing, instant settlement, and reliable supply chain infrastructure.
FishTray app
FishTray is the flagship digital platform developed by BLUNIVERS India Private Limited — a structured B2B digital seafood marketplace for transparent pricing, faster trading, and a reliable supply chain.
App releasing soon
Available on
Digital marketplace
Digital fish listings, real-time supply visibility, structured order placement, transparent price discovery, and a direct connection between supply and buyers.
Smart trading
Live auction, fixed price trading, and auto buy mode — so every participant can trade the way that fits them.
Instant settlement
Payment is transferred immediately to the seller once dispatch is confirmed, improving cash flow and trust.
Contact
For partnership, investment opportunities, or platform access inquiries, please share your details. We'll get back to you for collaboration and strategic engagement.